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One of the main objectives of the European Commission through this proposal is to allow each and every EU citizen to have compensatory collective redress tools at national level.
Essentials – clear and brief
The Product Liability Directive 85/374/EEC applies to any product marketed in the European Economic Area (EU, Iceland, Liechtenstein and Norway) and establishes an EU-wide regime under which the producer is liable if a product is defective and causes injury or damage to consumers.
In its latest yearly report (May 2018) on the application of the Directive, the European Commission concluded “the Product Liability Directive continues to be an adequate tool.” However, it also acknowledged that the Directive is not perfect and that given the ubiquity of digital products and services now available to consumers or forming part of the supply chain, “its effectiveness is hampered by concepts, such as ‘product’, ‘producer’, ‘defect’ or ‘damage’, that could be more effective in practice.”
Technological revolution affecting consumer products, exponential developments in hardware and software engineering, the rapid take-up of digital marketing, the Internet of Things, artificial intelligence, robotics and cybersecurity inter alia, require the concepts on which the Directive was drafted to be re-evaluated.
The European Commission has set up an Expert Group to investigate these issues, which is working in two sub-groups:
On 28 September 2022, the European Commission proposed a directive to update the Product Liability Directive (PLD) from nearly 40 years ago, aiming to modernise the liability regime for defective products, including digital products. The revised PLD introduces no-fault liability for producers, meaning consumers need only to prove that a product was defective, caused damage to a person, and there is a link between the defect and the damage.
Key provisions of the proposal include:
The European Economic and Social Committee (EESC) supported including AI in the no-fault liability regime in January 2023. The EESC recommended maintaining a balanced no-fault liability regime that ensures legal certainty for both consumers and manufacturers, adapts to digital challenges including AI, aligns with existing EU laws, and simplifies obligations across legal texts for consistency.
The Council adopted its common position in June 2023, adding raw materials to the product definition and extending the compensation period for certain injuries to 20 years.
Parliament's Committees on Internal Market and Consumer Protection and Legal Affairs adopted a report in October 2023. The amendments include:
A provisional agreement between the Parliament and the Council was reached on 14 December 2023, accepting the amendments proposed by the Committees and extending the definition of ‘product’ to digital files and software, and including psychological harm and data corruption in the definition of damage. The liability period extends to 25 years for slow-emerging symptoms. The Council confirmed the agreement in January 2024, and Parliament endorsed it in March 2024.
The product liability framework resulting from this political agreement is expected to lead to higher legal complexities and risks for European businesses as well as to increasing mass litigation in the EU. The national implementation process (e.g. with regards to definitions) will continue to be decisive, as it will further determine the balance between fairness, innovation, competitiveness and consumer protection.
The PLD agreement is awaiting formal adoption by the Competitiveness (COMPET) Council. After this step, the directive will undergo the corrigendum procedure, involving translation to the 24 official languages of the EU. In most cases, a formal vote by the Council and the Parliament is not required for minor corrections introduced by this procedure. However, if the corrigendum involves substantive changes, it may need to be adopted, in this case, by the COMPET Council, and IMCO and JURI Committees of the Parliament.
Due to the corrigendum procedure and June’s European Elections, which is causing a high workload at the language service, the final publication of PLD is expected by end of 2024. The new rules will enter into force 2 years after the directive is published in the Official Journal of the EU.